sugarway ltd - Louisa Fitch

Strategic Creative for Everything, Everywhere.

Launch, refresh or activate your brand at any point in the creative process – ideation, strategy, workshops, design and build.

NEW FOR 2025 – Explore the power of motion for your brand. Make it move, capture eyes – and sales.

We’ve moved all motion animation and film projects to this new website. Check it out by clicking the link up top for FITCH MOTION

**British Geriatric Society Website/UX/UI**

**Colab:** Drupology, U.K

Working with longtime partners Drupology on website builds for large NFP’s – and with a demanding Drupal update schedule – we reconfigured the user journey and refreshed the look and feel of this website for the BGS in record time.

**Channel 4 Racing Identity System**

**Client:** Daryl Goodrich Films, London

Working with longtime partner Daryl Goodrich, an Emmy award winning sports documentary film maker and IMG, Louisa Fitch pitched and then designed the original identity and visual system for this Channel 4 Racing package.

**Cobbs Brand Refresh Strategy**

**Client:** Silverless Design

Working as a Brand Consultant and Creative Director for Silverless – a successful design studio in Marlborough, Wiltshire – Louisa Fitch led the new strategy behind a brand refresh completed by Silverless for COBBS, a fast growing chain of farm shops in the South West. Part of the developed strategy was to establish the “Cobbs manifesto” to guide all the stakeholders and customers on this new journey.

**IO Technologies**

**Client:** IO Technologies, Exeter

Working directly with the original team at IO Technologies in Exeter – we helped launch them to market alongside London powerhouse strategists Circus. They have since gone though many rounds of investment and are now a British tech industry success story.

**Incycle TV Channel Branding**

**Client:** Dunlop Goodrich, London

Design of a unique logo and identity system. Fitch Motion also created the idents for this exciting online sports channel when it first launched.

**Bear Grylls Website Refresh**

**Client:** Bear Grylls Ventures, U.K

Website design and strategy. A bespoke WordPress build with our developer partners at Arturun made for easy updating by the BGV team.

BKR Branding

Client: Silverless Design, U.K

Working as a Brand Consultant and Creative Director for Silverless – a successful design studio in Marlborough, Wiltshire – Louisa Fitch led the client strategy, art direction and design team for this rebrand of BKR – an international association of accountants with global reach.

**Royal Television Society Academy Website Build**

**Client:** Drupology, U.K

Working with longtime partners Drupology – we implemented the design and build of this website for the RTS for the launch of their new learning platform RTS Academy.

**Pines to Palms Real Estate Visual Identity**

**Client:** Erik Rudy, Realtor

A visual identity system for a new Real Estate company in Lake Arrowhead and LA in California.

**Good Finance Website Refresh**

**Client:** Drupology, U.K

Working with longtime partners Drupology who specialise in website builds for large charities and organisations – we reconfigured the UX / UI and refreshed the design in line with a new set of brand guidelines while they completed their major Drupal update in 2025.

**Cobbs Spirits Launch**

**Client:** Silverless Design

Working as a Brand Consultant and Creative Director for Silverless – a successful design studio in Marlborough, Wiltshire – Louisa Fitch led the art direction and design team for this launch of a new range of spirits for COBBS, a fast growing chain of farm shops in the South West.

**Water & Power Productions Website Design and Build**

**Client:** Water & Power Productions, London

Following on from our design of the Water and Power logo this London production company have gone stellar ! Now producing shows with Disney+ and A listers galore we designed and built their new site in Framer so their team can update it with all their news quickly and easily.

BeNorfolk

Client: Silverless Design U.K

Working as a Brand Consultant and Creative Director for Silverless – a successful design studio in Marlborough, Wiltshire – Louisa Fitch led the naming, strategy workshops, design and art direction for this E.U funded website commissioned by the Norfolk Tourist Board.

**Ruby Hammer Identity**

**Client:** Ruby Hammer Beauty

Original logo design. Visual Identity System and launch website for the very fabulous British beauty icon and influencer that is Ruby Hammer.

**Conscious Birthing**

**Client:** Drupology

Partnering with Drupology we created the Visual Identity and Website design for this busy Doula service in the South West.

**Fenella Elms Artist Branding**

**Client:** Fenella Elms, Wiltshire

The late Wiltshire based artist Fenella Elms commissioned Louisa Fitch to create this elegant identity system that reflected and enhanced her beautiful porcelain creations.

**Matriarch Productions**

**Client:** Hannah & Stephen Graham

Original logo and Visual identity for Hannah and Stephen Graham’s U.K production company

Podge Design Lunch 2023 X Local London

Client: We Are Local, Mumbai

We partnered with LOCAL for the event graphics, website and motion for Design Podge Lunch 2023 at the Groucho Club London.

**Imagine Reading**

**Client:** Dan Fougere

We created this logo for a new charity based in NYC to help empower dyslexic learners and unlock every child’s potential for success.

**Royal Warrant Holders Society Website Design**

**Client:** Drupology, U.K

Working closely with longtime partners Drupology we redesigned the RWHA website look and feel as part of their Drupal upgrade.

**Wansbrough Solicitors Brand Refresh**

**Client:** Silverless Design, U.K

Working as Brand Consultant and Creative Director with long term collaborators Silverless, Louisa Fitch defined the strategy, art direction and visual identity system and led the in house design team on production for this very successful rebrand for a Solicitors based in London and Devises.

Sugarway X Local

Colab: We Are Local, Mumbai

Bringing LOCAL to London. LOCAL is a cultural design studio based in India, which uses design research and creates culturally relevant and sensitive brands. We have partnered with them as they establish their client base here in the U.K

**Tower Hamlets Together Ad Campaign**

**Client:** Golley Slater, London

Working as locum Creative Director for Golley Slater -Louisa Fitch conceived, designed and art directed Rankin for this campaign for Tower Hamlets Council celebrating local residents and their work for the borough.

oddizzi.com — **Oddizzi.com**

**Client:** Little Travel Bug Ltd. Oddizzi.com Startup

Creative Direction. Brand Naming and Strategy. Visual Identity.

**School of Booze Branding**

**Client:** Jane Peyton, London

Jane Peyton is Britain’s top beer and cider sommelier and for years we have always been there to help her develop her drinks and events brand School of Booze into a successful enterprise. From establishing the initial company branding to social media animations we continue to work with Jane on multiple projects.

**Water and** **Power Productions Branding**

**Client:** Water and Power Productions

Original Visual Identity system for up an coming Production company in London.

Gallery of The Giants Branding

Client: Self Initiated

Branding and Titles for @galleryofthegiants